The strength of any payment model is not merely how well it performs for merchants, but also how elastic it is in terms of being relevant to many kinds of companies and geographies. That is the topic for this week’s PaymentFacilitator.com podcast, with guest Todd Ablowitz, president of Double Diamond Group.
Ablowitz pointed to a recently-profiled company called RunSignUp.com as a good example of how flexible the PF model can be.
The PF model lets merchants and software companies seamlessly integrate payments “without this artificial wall between the payment gateway and the merchant account,” Ablowitz said. “This removes many of the barriers. Banks move slowly and they have a lot of bureaucracy.”
In the 7-minute podcast, Ablowitz discusses how the model can integrate marketing and CRM into what would otherwise have been solely a payment mechanism.