In this week’s look at interesting payments patents issued and/or applied for, MasterCard is our guest of honor for a pair of patent applications, a little patent pending power.
MC Wants To Take The Where In Wearables And Add A Who
MasterCard on Feb. 11 applied for this patent as a way to better authenticate anyone trying to make a purchase via a wearable device. The idea starts with the system grabbing a reference sample related to the cardholder and payment card info.
The proposal wants “to capture a transaction sample of the suspect consumer during the payment card transaction using the camera. The method also includes comparing, by the processor, the transaction sample to the reference sample stored in the memory. The method further includes authenticating the suspect consumer as the authorized cardholder based at least in part on the comparison. The cardholder registers a reference biometric sample of their iris. This reference sample represents the approved cardholder’s iris that is used to determine whether or not a “suspect consumer” (i.e., a person attempting to conduct a payment card transaction) is the approved cardholder (a process generally referred to herein as “authentication”). During the payment card transaction, the camera on the wearable collects a biometric sample of the suspect consumer’s iris (a “transaction biometric sample”, or just “transaction sample”). In some embodiments, the transaction sample is a static image of the wearer’s iris. In other embodiments, the transaction sample includes iris motion data of the wearer’s iris, or a facial image of the wearer. The transaction sample is compared to the reference sample for authentication of the suspect consumer.”
On-The-Fly Mobile News Story Selection Based On Purchases
This MasterCard patent application, which was also filed on Feb. 11, uses mobile purchases to dictate—in realtime—what news stories the shopper will be shown.
“A method for filtering news content includes: storing, in a profile database, a consumer profile, wherein the consumer profile includes data related to a consumer; storing, in the consumer profile, a plurality of transaction data entries, wherein each transaction data entry includes data related to a payment transaction involving the related consumer including at least a merchant identifier and transaction data; receiving, by a receiving device, a list of news content items, wherein the list of news content items includes data related to a plurality of news content items including at least publication data; identifying, by a processing device, one or more news content items in the list of news content items where the included publication data corresponds to at least one of the merchant identifier and transaction data in one or more transaction data entries stored in the consumer profile; filtering, by the processing device, the identified one or more news content items out of the list of news content items; and transmitting, by a transmitting device, the filtered list of news content items.”
“By filtering news content based on subscription data identified via a consumer’s transaction history, the processing server may be able to provide for more specialized filtering and targeting of news content to consumers. The filtering of the content may result in a consumer not receiving duplicate content, which may improve the overall consumer experience as well as increase the amount of targeted content that can reach the consumer. Furthermore, as the consumer experience is improved, business for news content providers utilizing the filtering of the processing server may also be improved. “