According to two press releases in as many days from payment facilitator Adyen, the company is actively signing up online marketplaces with global reach. Both Etsy and Freelancer.com have tapped Adyen to power their payment solutions.
The Etsy partnership covers the U.S., Europe, and “other markets” where Etsy operates, according to the announcement. The company said it has been operating in China, Europe, India and North America for Freelancer.com.
While one marketplace connects buyers and sellers of handmade goods and the other service providers and their customers, in some ways, the payments needs of both are similar.
Both announcements cited Adyen’s ability to facilitate payment across a market that is essentially borderless, enabling buyers to make payments in their local currencies with the payment methods they prefer. The company provided an example from the Netherlands where Freelancer.com has been able to increase its authorization approval rate because it enabled Dutch customers to pay with iDEAL, a popular online payment method.
“Freelancer.com connects millions of businesses and employers with a pool of freelance professionals in 247 countries, regions and territories. Adyen helps us provide safe and seamless transactions between our users from different parts of the world,” says Matt Barrie, CEO of Freelancer.com, in the press release. “The partnership has been integral to our ability to support different currencies on the site as we expand to more markets across the globe.”
“Some of the largest companies in the world partner with Adyen to accept payments globally, enabling them to open new markets and optimize customer conversion in existing markets,” said Kamran Zaki, Adyen’s North America President, in the press release regarding the relationship with Etsy. “Etsy has built a true community-centric global and local marketplace. We are thrilled to be helping Etsy provide a seamless payments experience that its buyers and sellers depend on.”